Summary

  • IEX's Dispatch is a platform for developers to build decentralized applications.
  • The Head of Product for IEX's Dispatch believes that tokens are the social graph of Web3.
  • Tokens are seen as a way to create a more open and secure digital economy.



As the world of Web3 technology continues to grow, IEX, the exchange made famous by Michael Lewis' book "Flash Boys," is introducing a new marketing, messaging, and ad tech tool called Dispatch.

Sean Spector, the head of product at Dispatch, recently spoke with Decrypt's Liam Kelly at NFT Paris about the company's product vision and why Web2 companies are making the switch to Web3.

According to Spector, Dispatch is designed to provide a more efficient way to reach potential customers, allowing companies to target their message to the right people and reach a larger audience. He also noted that the platform is designed to be user-friendly, allowing companies to quickly and easily create and manage campaigns.

Spector believes that Web2 companies are beginning to recognize the potential of Web3 technology and are taking advantage of its capabilities. He believes that the technology can be used to create more efficient and effective marketing campaigns, as well as to provide better customer service.

Spector also believes that Web3 technology can be used to create more secure and transparent transactions, as well as to reduce the cost of doing business. He believes that this will ultimately lead to increased customer satisfaction and loyalty.

Overall, Spector believes that Dispatch is a great tool for companies looking to make the switch to Web3. He believes that it will provide companies with the tools they need to create more efficient and effective campaigns, as well as to reduce the cost of doing business.

It remains to be seen how successful Dispatch will be, but it is clear that IEX is committed to making Web3 technology more accessible to companies. With its user-friendly platform and its commitment to providing secure and transparent transactions, Dispatch could be a game-changer for companies looking to make the switch to Web3.