Luxury fashion brand Prada has announced the launch of its tenth installment in the limited-edition Timecapsule Collection, paired with a corresponding gifted NFT. This release is the final in a three-part series of shirts designed by Italian photographer Enzo Ragazzini, featuring special prints from his archives between the 1960s and 1970s.

The shirt, titled INTERFERENZA OTTICA ART PRINT BY ENZO RAGAZZINI, 1969, is made of popeline and comes with its own gifted NFT, which serves as an invitation to join Prada’s exclusive Crypted NFT community. The NFTs are on the Ethereum network, ensuring security and a user-friendly experience.

The Timecapsule drop is a digital monthly event that offers limited quantities of unique products available for 24 hours. Each item also comes with its own serial number and custom packaging. Purchasing a Timecapsule item also includes a related NFT directly linked to the physical product. This provides consistency and harmony between exclusivity and rarity.

Prada is also expanding their Web3 community to those who purchased a Prada Timecapsule before the NFT initiative, which launched in June 2022. Moreover, Timecapsule collection holders can claim their own Timecapsule NFT, in sync with their existing physical product.

NFT owners get access to exclusive benefits and priority access to future drops. The launch of the tenth installment in the Timecapsule Collection will take place on March 2nd, 2023.

Prada's Timecapsule Collection is powered by the Aura Blockchain Consortium as the underlying technology. This is a great example of how luxury fashion brands are embracing the digital age and utilizing blockchain technology to create unique experiences for their customers.