Roobet, a popular online casino platform, announced today that it has teamed up with none other than music legend Snoop Dogg.
In a press release that some might describe as surreal, Snoop Dogg revealed his excitement for the collaboration, saying, "Turns out, I've been a kangaroo this entire time," referencing Roobet's iconic kangaroo mascot.
"These guys are doing something different. This partnership just feels natural, and we're going to blaze a trail for the future of online entertainment."
Roobet, a division of Raw Entertainment B.V., has gained a significant following since its launch in 2019, with over three billion wagers placed on the site. However, it's important to note that the platform currently only operates in select markets, excluding the United States.
Snoop Dogg had nothing but praise for Roobet, saying, "Roobet took amazing care of me even before they knew who I was, bringing the ultimate player experience, and I been sayin' Roooooo ever since. We share the love of doing new things, and we care about our fans—so we're gonna change the game and do it better than it's ever been done."
This isn't Snoop Dogg's first foray into the world of crypto either. Last summer, he partnered with Food Fighters Universe, a startup co-founded by crypto entrepreneurs Andy Nguyen, Kevin Seo, and Phillip Huynh, to open Dr. Bombay's Sweet Exploration, an NFT-themed restaurant that bills itself as an "immersive retail dessert experience." The restaurant is part of Food Fighters' larger venture, Bored & Hungry, which is based on the popular Web3-based Bored Ape Yacht Club.
Roobet is looking to capitalize on Snoop Dogg's international fanbase and has big plans to celebrate the partnership with events and raffles, including a meet and greet and backstage passes. As always, we'll be sure to keep you updated on any further developments in this unexpected collaboration between Roobet and Snoop Dogg.