Warner Bros Supports Ethereum Network with Migration of Blocklete Golf to ImmutableX

Summary

• Warner Bros has partnered with Immutable to migrate its Blocklete Golf game to the Ethereum blockchain.
• The game will be powered by ImmutableX, a layer-2 scaling solution for Ethereum.
• The migration will enable gamers to use non-fungible tokens (NFTs) to trade, collect, and customize their avatars.
  

Warner Bros. is continuing its foray into the world of web3 technology with the launch of Blocklete Golf, a mobile game developed by Discovery Sports, on Immutable X. This marks the latest step in the studio’s adoption of blockchain technology, following the launch of the Bleacher Report Watch-to-Earn (B/R W2E) game last month.

The move to Immutable X was reportedly due to the “fast transactions and gas-free NFTs minting backed by Ethereum’s robust security and decentralization.” Andrew Sorokovsky, VP of Global Business Development at Immutable, commented that, “[Warner Bros] dedication to pushing the envelope and early adoption of web3 proves that decentralized solutions are on the fast track to mass adoption — offering millions of people new and exciting ways to interact with entertainment mediums while retaining full control over their digital assets.”

Blocklete Golf is an interactive traditional mobile golf management game that allows players to guide golfing characters across virtual links in PvP matchups and tournaments. The game features the evolved Play-and-Earn model, which has become the default for many games looking to move away from the Play-to-Earn model. This model has seen success with games such as Axie Infinity during the last bull run.

Yang Adija, SVP of Digital Operations and Innovation for WBD Sports, called the move to Immutable “a natural choice for us.” The Flow blockchain has been a first choice for several U.S.-based companies, such as the NBA and UFC, but the surge of activity on the Immutable X blockchain, and adoption from companies such as Warner Bros, indicates a further appreciation of decentralized technologies by legacy web2 brands.

Immutable X is an Ethereum layer-2 solution that can potentially integrate with other EVM chains, making it an attractive option for companies looking to explore inter-chain connectivity. With the migration of Blocklete Golf to Immutable X, Warner Bros is setting an example for other web2 companies to follow in their footsteps and explore the potential of blockchain technology.