The NFT space is booming despite the bear market, and consumer brands are looking to take crypto mainstream. According to Pierre-Nicolas Hurstel, CEO of Arianee, a company that offers enterprise software to consumer brands to help them launch NFTs tied to physical goods, the next big use case for NFTs will be loyalty programs.

Speaking to Decrypt's Dan Roberts at NFT Paris, Hurstel said that consumer brands are increasingly looking to get involved in the crypto space. He believes that NFTs will be the key to unlocking mainstream adoption of crypto, as it offers a tangible way for consumers to interact with digital assets.

Hurstel believes that loyalty programs are the perfect use case for NFTs. He said that brands could use NFTs to reward their customers for their loyalty, offering them exclusive digital assets that can be used to purchase goods and services. This could be a great way for brands to build relationships with their customers, as well as to create a unique and engaging experience.

Hurstel also believes that the NFT space is still in its early stages, and that there is still a lot of potential for growth. He said that the bear market has not dampened the enthusiasm for NFTs, and that the space is still growing. He believes that as more brands get involved, the NFT space will continue to expand and become more mainstream.

Overall, Hurstel is optimistic about the future of NFTs and believes that they will be a major part of the crypto space in the years to come. As more brands get involved, the NFT space will continue to grow and become more mainstream. With the potential for loyalty programs and exclusive digital assets, NFTs could be the key to unlocking mainstream adoption of cryptocurrency.